Privacy Policy


Data Privacy Policy

The gb GmbH respects your privacy and understands that it is important to you. Likewise, your privacy is important to us and, as such, we will strive to keep your personal information confidential and avoid unwanted solicitations.

This Data Privacy Policy explains the type of personal information we collect and how we intend to use it. Please take a moment to read the following policy to learn how we collect and safeguard your personal information.

Server Data

You can browse mostly this site without providing any detailed personal information. For technical reasons, data such as the following, which your internet browser transmits to us or to our web service provider (so called server log files), is collected:

- Type and version of the browser - Operating system - Websites that linked you to our site (Referrer URL) - Websites that you visit - Date and time of your visit - Your internet protocol (IP) address - Name of the retrieved website / file - Transferred data volume - Message of successful retrieval - Click paths

In addition, the device type (desktop, tablet, smartphone, etc.), the device tag and the associated model are recorded.

For reasons of technical security, in particular, for protection against cyber-attack attempts on our web server, these data are stored by us for a short period. We are not able to draw conclusions about individual persons based on these data. In an anonymous form, the data are also evaluated for statistical purposes to optimize our Internet presence and our offers.

Personal Information

We collect, store and process your personal data within the scope of the applicable laws and statutes. Personal information is collected only if you voluntarily provide such information to us, for example, if you create a user account, register your product on our site or subscribe to our newsletter. For the purpose of processing your registration or subscription certain personal information may be requested by gb GmbH such as: name, last name and e-mail address (in USA – address).

All other data are optional. The information collected is used to optimize our customer service, to improve our products and for research and development. All personal data acquired will be saved and processed solely for the purposes mentioned afore.

When signing up or registering on our website, we also store your IP address and the date and time you register. This serves as a safety measure in the event a third party improperly uses your data and without your knowledge registers on our website.

Provided you expressly consented, we may send you from time to time E-mails with commercial content informing you about new products and services and special offers we think may be of interest for you. We will use the e-mail address which you have provided and released for this purpose.


Our website offers you the opportunity to subscribe to our newsletter. The newsletter provides you occasionally with information about our products, services and special offers. To receive our newsletter, we require a valid e-mail address. We will review the e-mail address you provide for determining whether you are in fact the owner of the e-mail address provided or whether the actual owner of said address is authorized to receive the newsletter. When subscribing to our newsletter, we will store your IP address as well as the date and time you subscribed. This serves as a safety measure in the event a third party improperly and without your knowledge makes use of your email address to subscribe to our newsletter. The data thereby collected is used solely for receiving our newsletter. You may cancel your subscription to the newsletter at any time. You will find additional details in the e-mail confirming your subscription as well as in each newsletter.

Contacting Us

On our website, we offer you the opportunity to contact us, either by email and/or by using a contact form. In such event, information provided by the user is stored for facilitating communications with the user.


In order to provide the users with an optimal usage of our website, we use so-called cookies. Cookies serve to make our offer more user-friendly, effective and safer. Cookies are small text files generated by a website and placed on your computer or on any other device you are using to access the website and which are saved by your browser. Some of these cookies are stored temporarily and are deleted when the browser is closed (session cookies). Other cookies (persistent cookies) are permanently stored and remain on your device until you delete them. These cookies allow us to recognize your browser on the next visit. By using our website, you agree to the use of cookies.

If you do not agree to the use of cookies, you may resp. need to actively delete and / or deactivate them. This must be configured via the respective browser settings. The functionality of this website may be restricted when cookies are deactivated.

Privacy policy for Google Analytics

Our website uses Google Analytics, a web analysis service from Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, hereinafter referred to as “Google“. Google Analytics employs so-called “cookies“, text files that are stored to your computer in order to facilitate an analysis of your use of the site.

The information generated by these cookies, such as time, place and frequency of your visits to our site, including your IP address, is transmitted to Google’s location in the US and stored there. We use Google Analytics with an IP anonymization feature on our website. In doing so, Google abbreviates and thereby anonymizes your IP address before transferring it from member states of the European Union or signatory states to the Agreement on the European Economic Area. Google will use this information to evaluate your usage of our site, to compile reports on website activity for us, and to provide other services related to website- and internet usage. Google may also transfer this information to third parties if this is required by law or to the extent this data is processed by third parties on Google´s behalf.

Google states that it will in never associate your IP address with other data held by Google. You can prevent cookies from being installed by adjusting the settings on your browser software accordingly. You should be aware, however, that by doing so you may not be able to make full use of all the functions of our website.

Google also offers a disabling option for the most common browsers, thus providing you with greater control over the data which is collected and processed by Google. If you enable this option, no information regarding your website visit is transmitted to Google Analytics. However, the activation does not prevent the transmission of information to us or to any other web analytics services we may use. For more information about the disabling option provided by Google, and how to enable this option, visit

Privacy policy of Google AdSense

Our website employs Google AdSense. Google AdSense is a service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, for incorporating advertisements. Google-AdSense uses so-called “cookies“, text files, that are stored to your computer and which provide analysis of the use of our website. Furthermore, Google AdSense uses so-called “web beacons“, which allow Google to analyze information, such as visitor traffic to our website. This information, along with your IP address and the ad format displayed, is transmitted to Google in the US where it is stored and may be transferred by Google to contracting partners.

However, Google does not merge your IP-address with other stored data on you. You can prevent cookies from being installed by adjusting the settings on your browser software accordingly. You should be aware, however, that by doing so you may not be able to make full use of all the functions of our website. By using our website, you declare that you agree to the processing of data collected about you by Google in the manner previously described and for the purposes there specified.

Plugins of social networks

Our website uses plugins of social networks. When you visit our pages, the plug-in will provide a direct connection between your browser and the social network provider. We have no influence on the data collected by the plugin. If you are logged into the social network, a link between your user account and the use of our website can be established. If you are interacting with the plugins, such as by clicking on "Like", "Follow" or "Share" or write a comment, this information may automatically appear in your profile on the social network. If you are a member of one or more of the following social networks and do not want the provider to merge the use of our website with data stored on the social network, please log out of the social network before using our website.

Provider of the plugins used on our website:

Facebook Data controller: Facebook Ireland Limited, Hanover Reach, 5-7 Hanover Quay, 2 Dublin, Ireland. For more information, see Facebook’s Data Policy:

Google+ Data controller: Google Inc., Amphitheatre Parkway, Mountain View, CA 94043, USA. For more information, see Google’s Data Policy:

LinkedIn Data controller: LinkedIn Ireland, Gardner House, Wilton Place, Wilton Plaza, Dublin 2, Ireland. For more information, see LinkedIn’s Data Policy:

Twitter Data controller: Twitter, Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA For more information, see Twitter’s Data Policy:

Instagram Data controller: Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA. For more information, see Instagram’s Data Policy:

Pinterest Data controller: Pinterest Inc., 808 Brannan Street San Francisco, CA 94103-4904, USA For more information, see Pinterest’s Data Policy:

Snapchat Data controller: Snap Inc., 63 Market Street Venice, CA 90291, USA For more information, see Snap’s Data Policy:

Links to other websites

Our site contains links to third-party websites. Please note that by clicking on these links you leave our website and we have no influence on the contents of the linked pages. We are, therefore, not responsible for the protection of your data on websites linked by us and for these pages our Data Privacy Policy is not valid.

Transfer of your Data

Personal data may be transferred to third parties who act for or on our behalf, for further processing in accordance with the purpose(s) for which the data were originally collected or may otherwise be lawfully processed, such as, services delivery, marketing, data management or technical support. We have concluded a contract with such third parties for the processing of data. This ensures that our service provider adheres to the data protection law.

Any other data transfer, except to the gb GmbH affiliates:

• CYBEX GmbH (HRB3792; Riedingerstr. 18, 95448 Bayreuth, Germany) • Columbus Trading-Partners GmbH & Co.KG (HRA4224; Riedingerstr. 18, 95448 Bayreuth, Germany) • Goodbaby (Europe) GmbH & Co.KG (HRA4062; Riedingerstr. 18, 95448 Bayreuth, Germany) • Goodbaby Czech Republic s.r.o. (ID 04790316; Pobřežní 620/3, 186 00 Praha 8, Czech Republic) • Rollplay GmbH (HRB6725; Riedingerstr. 18, 95448 Bayreuth, Deutschland)

is excluded. Your data will be communicated to governmental agencies only within the scope of compulsory legislation.

Due to the nature of the Internet if you are visiting this website from a country other than Germany, your communications will inevitably result in the transfer of information across international boundaries. Because privacy laws vary from one jurisdiction to another, your data may be transferred to a jurisdiction where the laws provide less or different protection than the jurisdiction in which the information originated.


We have taken technical and organizational security precautions to protect your personal data against loss, destruction, manipulation and unauthorized access. However, please be aware that data transfer via the internet is subject to security risks and, therefore, complete protection against third-party access to transferred data cannot be ensured.

All our employees and all individuals involved in information processing are under an obligation to observe privacy and have undertaken to ensure the confidential use of personal data.

Duration of storage

We adhere to the principles of data avoidance and data economy. We, therefore, save your personal data only for as long as this is necessary to achieve the purposes described herein or according to obligation to store data for a particular period defined by the legislator. After the end of the respective purpose or the expiry of these deadlines, the corresponding data are routinely blocked or deleted in accordance with legal requirements.

Right of access, objection and further rights of the data subject

You may contact us any time if you have questions relating to the collection, processing or use of your personal information or if you wish to request the correction, blocking, transmit or deletion of the same.

You may revoke your consent to the collection and use of your data with effect for the future. Any requests for information or objections can be sent in writing to the postal address given below or sent by e-mail to

Right to lodge a complaint with a supervisory authority

According to Art. 77 GDPR you have the right to lodge a complaint with a supervisory authority if you consider that the processing of personal data relating to you infringes the GDPR. In Bavaria, the competent supervisory authority is the Data Protection Authority of Bavaria for the Private Sector.

The controller within the meaning of GDPR

gb GmbH

Data protection officer: E-Mail: Riedinger Str. 18 95448 Bayreuth Germany