From a vision to ground-breaking design in innovation and functionality, the new gb platinum brand sets itself aprt from anything known before. The award-winning prague-based Koncern Design Studio has significantly influenced this new design language, creating a new >urban luxury<.
CYBEX founder Martin Pos sat down with Jiří Přibyl and Martin Imrich, the founders of Koncern Design Studio, and merged their knowledge of industrial design. Three creative minds with a clear vision: to develop a new design language for parents with the highest expectations of aesthetics and quality. Martin Pos says: »The approach we took when defining the CYBEX design DNA was to find inspiration through the design elements of the past and reinterpret them within today’s context. This time however, the definition of the new gb Platinum brand was exactly the opposite; to bring the future into the present«. His goal was to create a design language inspired by modern, iconic high-tech design that simultaneously conveyed a friendly, elegant and intuitive appeal with a great love for every detail. With this in mind, Jiří Přibyl and Martin Imrich started to design for the already present future. The two designers, who previously had created an exceptional design language in the automotive, furniture and glass industries, were not afraid to rethink the classic rules of industrial design, such as the widely quoted term »Form follows Function« made by American architect Louis Sullivan. He suggested that form should always be geared towards its function and should therefore always submit to it.
From idea to icon
The designer duo of the new gb Platinum brand added another dimension to the cornerstones of form and function – fashion design – and decided that they would put equal emphasis on each. Design and aesthetics were to take centre stage without compromising on comfort, functionality, and quality. This was the real challenge for the gb Platinum brand and the starting point for the new design DNA: to create a functional product that simultaneously meets the demands of modern parents for a stylish fashion statement.
FUTURE PERFECT – HIGH-TECH MEETS DESIGN & FASHION
»The gb Platinum brand is about contrast, and about representing this in a way so that a homogenous product is created in one flow. As a core design element for the newly defined design language, we chose Aluminum as a distinctive, accentuating element, in combination with softly shaped volumes in warm anthracite colours« said the designer duo. The result: gb Platinum, a brand that combines the best technologies, and a modern industrial design, with fashion. Iconic and ground-breaking. Unob-trusive and not over-the-top, low-key and not over-shadowing. Well thought through with love for every detail, special and of its time without showing off. The iconic, almost architectural design is not aimed at mainstream attention, but rather is an expression of an intentionally subtle individuality: a self-confident understatement – less is more. Jiří Přibylt and Martin Imrich, together with Martin Pos, have shown that when a group of like-minded individuals are driven to create something completely new, the result can be truly magical. This is what the new gb Platinum brand stands for, a multicultural and global brand without boundaries. A brand that declares »rebellious technologies« as a motto and thinks outside the box through a use of fashion, architecture and art.